If you’re a business owner, then you’ve probably heard your fair share of marketing tips and tricks. Of all the marketings tips out there, generating organic traffic and a strong online presence through local SEO is by far the most critical. As we move into an age dominated by social media, digital marketing, and local SEO become even more critical for business owners. So, today we’ll cover the top 5 reasons why you should invest in local SEO.
But, First, What is Local SEO?
Local SEO is a comprehensive task which involves optimizing your business website for a specified geographical area. The search engine optimization for a website can include on-page, off-page, and technical SEO audits. It is an extensive process that can, if done correctly, improve your brand awareness and online presence, as well as boost your companies sales. The trick to local SEO is to use proven tactics that capture the market share in your region. And the only way to do this is to seek out the help of an SEO expert!
Still not sure if investing in SEO is going to be worth a penny? Let us show you otherwise.
# 1 Local SEO can Build the Credibility of your Business
Search engines follow algorithms that place the most credible websites at the top of a page on Google’s search engine. Several factors determine a website and business credibility. These can include user experience, service content, marketing content, backlinking, and more. In the eyes of Google bots, a well-optimized website with high credibility will be seen as relevant, and through this algorithm, search engines can drive more relevant traffic to your website.
# 2 Done Right, Website Optimization can Increase Conversions
In 2018 SparkToro reported that over 57.8% of referral traffic comes through Google. There’s no doubt about it, SEO results can significantly increase the profitability of your website. If done correctly, you will see a good ROI. But how does this work?
Well, let’s say you have a target keyword in-mind; a primary keyword may be cleaning service in Texas. An SEO specialist will able to evaluate trends related to a specific keyword such as:
- Keyword difficulty: This would give you an estimation of your competition.
- Search volume: How many people in a specified region are searching for this keyword per month.
- Click through rate: What perfect of users clicks a link related to the primary keyword.
By understanding search engine trends, and SEO can target keywords with a high click-through rate, leading to increased traffic and conversion rates.
# 3 Target Mobile Customers
Believe it or not, but Google estimates that mobile searches exceed desktop searches pretty soon. As technology advances, more and more people use their mobile devices to run a local search. So, what does this mean for your business? Well, let’s take a look at an example.
Customers searching for local restaurants in their area for good reviews will often conduct these searches in real-time. To do this, they may either use their smartphones or tablets to see what’s available in their area. SEO is a dynamic process. When it comes to mobile devices, Google and other search engines will favor website features such as UX experience, load time, and web page design responsiveness. These are just some of the features that make up technical SEO, and they are of utmost importance as they can increase conversion rates, improve customer engagement, and lower bounce back rates.
#4 Give your Competition a Run for their Money
When thinking about investing in local SEO for your business, ask yourself, “what’s my competition doing? and can I do better?”. Many local companies will incorporate both on- and off-page optimization tactics to generate brand awareness, traffic, and conversions. It’s not that simple as there can be a lot of competition to rank #1 in Google’s eyes. That being said, if you invest in an SEO specialist who knows the in’s and out’s of local search engine optimization strategies and marketing tactics, then you’re going to give your competition a run for their money.
#5 Effectively Reach Out to Your Target Audience through Google My Business and More!
Strategic SEO will involve more than just on-page optimization. One of the essential tools to improve your ROI is creating a well-displayed Google My Business page (GMB). There are many benefits to having a well-optimized GMB; some of these include:
- Your business will appear on Google’s local 3-pack so you can outshine your competitors.
- Your business can show up on Google map searches in your local area.
- Customers can instantly view ratings and reviews! This earns your customer’s trust and increases your website credibility.
- A well-optimized GMB will significantly increase organic traffic and conversion.
Marketing Evolves and So Should You!
SEO is more than just gaining traffic and conversion to a business. When done correctly, it can put you ahead of the competition by building an online presence, create customer trust, and most importantly, it will allow you to target your desired audience. If you’re ready to take your business to a whole new level, then reach out to us at ProlocalSEO for more information.