Google Maps Proximity Ranking and what it means for your local business
Today a large chunk of internet users search up terms and businesses local to their region. For example, local searches with the keyword [item/business] near me and [where to buy] near me increased by 500% within the last year alone. This means that the local intent by Google users search has grown exponentially.
What is Google Maps Proximity Ranking?
To create a better experience for its users, Google’s algorithm continues to change and evolve. Today local businesses can benefit immensely from having their website optimized for Google’s Local 3-Pack and, more specifically, proximity rankings. Before we get into the nitty-gritty of how this can benefit your local business, let’s first briefly define Google Maps proximity ranking, and it’s importance to local SEO.
Google Maps proximity ranking involves optimizing your local business appropriately to be featured on Google Maps relative to a user’s location. This can involve a few different things, such as optimizing your GMB (Google My Business listing), implementing positive Google reviews from local customers, and implementing local keyword search terms that rank.
Proximity Ranking can Boost Your Business!
As a local business owner, you may wonder how local SEO tactics and proximity ranking on Google Maps help me build a better business? The world of digital marketing is diverse, which means there’s certainly many components that go into creating a successful business that ranks high with Google. There are indeed many benefits to Google Maps proximity ranking. Some of these include:
- Taping into the market share for searches with local intent. More than 46% of users on Google use Google Maps for local intent. By having a local business optimized and ranked on Google Maps, you’ll tap into a large population of potential customers.
- Increased traffic to your website and business. Taping into a large population of potential customers with local intent will increase the visibility of your business name and website. This will undoubtedly result in increased website traffic and business traffic.
- Increased opportunity for business growth and traffic conversion. Claimed businesses featured on Google Maps will experience a surge of relevant traffic that’s going to convert, and can help grow your business. By simply having your business featured on Google Maps, you indirectly increase your business’s chances of being featured on the first page of Google.
- Creating a business your customer’s trust. Claiming a local business on Google Maps as well as optimizing reviews can establish trust and relatibility in potential customers.
Local SEO and Proximity Optimization will Let you Tap into Mobile Users.
With the innovation of smartphones, the internet has become mobile. People on the go can at any time, and any place pull out their phones and search for a local service or product within their geographical area. Most mobile devices will have their location data turned on, and this is how Google searches through relevant businesses in an area for a user. In addition to this, all leading smartphone companies like Apple and Androids feature apps like Google Maps, which allow users to search for services and products in a specific location. So, what does this mean for your business? If implemented correctly, Google Maps marketing can allow for incredible business exposure at a limited cost.
Got a Local Business? Get Help with Local SEO
Google Maps marketing can significantly improve your business visibility and reliability. It is a powerful, multi-faceted marketing tactic that can unlock new opportunities for growth and advertisement. But it needs to be done correctly to work effectively. So, that’s where we come in! Local SEO can help your business unlock its true potential through Google Maps marketing, on-site optimization, and GMB optimization. Ready to get your business booming? Reach out to our team at ProLocal SEO to learn more about Google Maps marketing.